Link between Artist, Audience and Advertisment
As I have stated before, advertisements are specifically tailored towards fans and audiences via iconography, meaning the images and style of the advert should appeal to a target audience. This is a fairly logical marketing scheme, by abiding by an artist's image, people who like that image should like or at least notice the advertisement. We can understand this better by analysing the imagery and connotations of an example.
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This advert for Lana Del Rey portrays her as an unattainable beauty. This is apparent by the focus on her face, which is heavily make-upped and edited to make her look ideal. This is fairly common with published photos of female celebrities simply to look better, yet in this case it seems to be exaggerating trying to make her look perfect. This could show a disconnecting from her fans, further connotative by her blank expression. This disconnect is used to place her on a high pedestal none of her fans could hope to reach, in terms of being with her and looking as good as her.
This could be another case of Dyer's Star Theory, so this may not reflect the actual opinion or mindset of Lana herself.
